Marketing Case Study - Mcdonalds

McDonalds Case StudyAnswer 1It would be advisable to imagine a few points from relvant texts and journals when deciding on Samantha s ideal for the mass . Not only(prenominal) the size of it , but the demographics would matter very much for the survey and with originate due care and intelligence , a poorly selected standard can lead to misleading results . One of the most austere points would be to ensure complete diversity and a stochastic sample . However , the random sampling should not be perfectly random , in terms of statistics . It should be carried protrude with quotas for each mature group or demographical factor Samantha should understand a sample size of at least 50 to 75 respondents in to have a larger decision-supporting sampleRespondetns should be carefully selected from each group i .e . the 18-30 year ca nescent group should not only have college and university students but similarly a set of office workers and perhaps entrepreneurs .

Being the handler at McDonalds she has the discretion to choose the sample and should try her best to include a comprehensive sample with respondents from each long time group , profession , gender and their frequency of visit to McDonalds . ideally speaking , a sample of 100 respondents should be surveyed so that a useful dataset of 50-75 responses can be used to except the decisionsDemographic QuestionsFrom which age group do you think McDonalds receives the most customersUnd er 1818-30 years30-55 years55 and abovePeopl! e be to which profession do you think would most...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper