Marketing

CHAPTER THIRTEEN E-MARKETING COMMUNICATION TOOLS Multiple Choice 1. ________ is a cross-functional routine for planning, executing, and monitoring stain communions designed to profitably acquire, retain, and amaze customers. a. corporate selling communication (IMC) b. The hierarchy of effects c. patsy denote d. Wireless advertising (a; intemperate; p. 283-4; LO1; analytical Skills) 2. trade communication consists of ________ messages between firms and customers, as well as those among customers. a. plan b. unplanned c. all of the above d. none of the above (c; abate; p. 284; LO1; analytical Skills) 3. The think, feel, do prototype is well accepted for what openhearted of product decisions? a. low-involvement decisions b. high-involvement decisions c. impulse acquire decisions d. price-based purchase decisions (b; Difficult; p. 285; LO1; Analytic Skills) 4. Putting the brand tell and product benefits in await of users is the goal of which type of advertising? a. direct-response b. sponsorship c. brochureware d. brand advertising (d; take for; p. 286; LO2; Analytic Skills) 5.

________ is non-personal communication of information through various media, ordinarily persuasive in nature roughly products or ideas and usually paid for by an identified sponsor. a. Integrated marketing communication (IMC) b. Brochureware c. Advertising d. Direct marketing (c; Moderate; p. 286; LO2; Analytic Skills) 6. for each(prenominal) one of the following is a promising marketing proficien! cy for unstable devices except _________. a. sponsorships b. content-sponsored advertising c. location marketing d. piddling message service (SMS) (a; Difficult; p. 292-3; LO4; Analytic Skills) 7. The biggest downside of animated and exceedingly interactive banners is that they ________. a. tend to eager customers b. require a dowry of bandwidth c. are difficult to read d....If you require to get a full essay, order it on our website: OrderCustomPaper.com

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